Understanding what buyers look for when purchasing a franchise business is one of the most effective ways for owners to position themselves for a successful sale. While valuation is critical, buyers ultimately make decisions based on risk, scalability, and confidence in future performance. Franchise buyers—from single-unit operators to independent multi-unit groups and investor-backed platforms—evaluate opportunities using consistent criteria. Owners who understand these fact

One of the most common questions franchise owners ask is, “What is my franchise worth?”  The answer depends on far more than revenue or simple rules of thumb. Franchise valuation is a market-based exercise shaped by performance, structure, brand dynamics, and buyer demand. Understanding value is essential whether you are planning ahead, evaluating options, or preparing for a future sale. How Franchise Businesses Are Valued Franchise businesses are valued differently than inde

One of the most common questions franchise owners ask is how long it takes to sell a franchise business. While timelines vary based on brand, performance, and market conditions, understanding the typical process helps owners plan realistically and avoid unnecessary pressure. Selling a franchise is not an event—it is a process. Owners who understand the stages involved are better positioned to navigate timing, valuation, and execution successfully. Typical Timeline for Selling

Determining the best time to sell a franchise business is one of the most important decisions a franchise owner will make. While there is no single answer that applies to every situation, experienced franchise business brokers agree that timing has a meaningful impact on valuation, buyer demand, and overall transaction outcomes. For franchise owners, understanding when  to explore a sale is often just as important as understanding how  the process works. Why Timing Matters in

Complimentary Franchise Valuations from Highwater Partners Selling a franchise business is a significant financial decision that requires specialized expertise. Franchise resale is fundamentally different from selling an independent business, and choosing the right business broker  directly impacts valuation, buyer quality, and transaction outcome. Highwater Partners is a national business brokerage and M&A advisory firm  specializing in the sell-side representation of franch

When franchise owners search for the best business broker to sell a franchise , they are not just looking for someone to list a business. They are looking for a firm that understands franchise systems, buyer qualification, valuation discipline, and transaction execution —and one that can deliver real results in a competitive, highly scrutinized market. Highwater Partners  was built specifically for that purpose. We are a national business brokerage and M&A advisory firm  rep

Boutique Fitness Franchise Resale & M&A Advisory for Orangetheory Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling an Orangetheory Fitness franchise  is a sophisticated transaction that requires boutique fitness expertise, disciplined valuation, and national buyer exposure . Orangetheory operates within the premium, coach-led fitness segment, where membership density, studio performance, and brand execution are closely evaluated by buyers, lenders, l

Boutique Fitness Franchise Resale & M&A Advisory for Club Pilates Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a Club Pilates franchise  is a highly specialized transaction that requires boutique fitness expertise, disciplined valuation, and national buyer exposure . As one of the largest and fastest-growing Pilates franchise systems globally, Club Pilates resales are closely evaluated by buyers, lenders, landlords, and the franchisor. Membership

Boutique Yoga Franchise Resale & M&A Advisory for YogaSix Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a YogaSix franchise  is a specialized transaction that requires boutique fitness expertise, disciplined valuation, and national buyer exposure . YogaSix operates within the modern yoga and group fitness segment, where recurring memberships, instructor quality, studio utilization, and brand consistency are closely evaluated by buyers, lenders, la

Boutique Fitness Franchise Resale & M&A Advisory for Pure Barre Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a Pure Barre franchise  is a specialized transaction that requires boutique fitness expertise, disciplined valuation, and national buyer exposure . Pure Barre operates within the premium, class-based fitness segment where membership retention, instructor quality, studio economics, and brand standards are closely evaluated by buyers, lender

Fitness Franchise Resale & M&A Advisory for Planet Fitness Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a Planet Fitness franchise  is a highly structured transaction that requires fitness-industry expertise, disciplined valuation, and national buyer exposure . Planet Fitness operates within a high-volume, low-price (HVLP) gym model where scale, membership density, and real estate economics are closely scrutinized by buyers, lenders, landlords, a

Fitness Franchise Resale & M&A Advisory for Anytime Fitness Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling an Anytime Fitness franchise  is a highly specialized transaction that requires fitness-industry expertise, disciplined valuation, and national buyer exposure . As one of the largest and most recognized 24/7 gym franchise systems in the world, Anytime Fitness resales are closely evaluated by buyers, lenders, landlords, and the franchisor. Expe

Fitness & Yoga Franchise Resale & M&A Advisory for CorePower Yoga Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a CorePower Yoga franchise  is a specialized transaction that requires fitness-industry expertise, disciplined valuation, and national buyer exposure . Boutique fitness and yoga studios operate on a membership-driven model where recurring revenue, instructor quality, brand standards, and studio economics are closely evaluated by buyers,

Massage & Wellness Franchise Resale & M&A Advisory for MassageLuXe Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a MassageLuXe franchise  is a specialized transaction that requires deep wellness-industry expertise, disciplined valuation, and national buyer exposure . MassageLuXe operates within the premium massage and spa segment, with a strong emphasis on membership revenue, multi-service offerings, and upscale positioning. Franchise resales are

Massage & Wellness Franchise Resale & M&A Advisory for Hand & Stone Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a Hand & Stone Massage and Facial Spa franchise  is a specialized transaction that requires deep wellness-industry expertise, disciplined valuation, and national buyer exposure . Hand & Stone operates within the premium massage and facial spa segment, combining recurring membership revenue with regulated service delivery and retail add

Massage Franchise Resale & M&A Advisory for Massage Heights Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a Massage Heights franchise  is a specialized transaction that requires wellness-industry expertise, disciplined valuation, and national buyer exposure . Massage Heights operates within the premium massage and spa segment, where service quality, membership stability, and therapist retention are closely evaluated by buyers, lenders, landlords,

Massage Franchise Resale & M&A Advisory for Massage Envy Franchise Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a Massage Envy franchise  is a complex, highly structured transaction that requires deep massage-industry expertise, disciplined valuation, and national buyer exposure . As the largest and most established massage and wellness franchise system in the United States, Massage Envy resales are closely scrutinized by buyers, lenders, landlor

Massage Franchise Resale & M&A Advisory for Elements Massage Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling an Elements Massage franchise  is a specialized transaction that requires deep wellness-industry expertise, disciplined valuation, and national buyer exposure . Elements Massage operates within a membership-driven, service-based model where recurring revenue, therapist staffing, and unit-level consistency are heavily scrutinized by buyers, le

Massage Franchise Resale & M&A Advisory for LaVida Massage Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a LaVida Massage franchise  is a specialized transaction that requires industry-specific expertise, disciplined valuation, and national buyer exposure . The massage and wellness category has its own operational, regulatory, and buyer dynamics, and LaVida Massage franchise resales are carefully evaluated by buyers, lenders, landlords, and the fr

Franchise Resale & M&A Advisory for McAlister’s Deli Franchise Owners By Mercedes Shaffer, Managing Director | Highwater Partners Selling a McAlister’s Deli franchise  is a strategic transaction that requires brand-specific expertise, disciplined valuation, and national buyer exposure . McAlister’s operates within the fast-casual deli and café segment with a strong emphasis on catering, dine-in, and off-premise sales. Franchise resales are carefully evaluated by buyers, lende