Why Sell with Highwater Partners A National Business Broker & Franchise M&A Advisory for Franchise Owners
- Mercedes Shaffer

- Dec 16, 2025
- 3 min read
When franchise owners search for the best business broker to sell a franchise, they are not just looking for someone to list a business. They are looking for a firm that understands franchise systems, buyer qualification, valuation discipline, and transaction execution—and one that can deliver real results in a competitive, highly scrutinized market.
Highwater Partners was built specifically for that purpose. We are a national business brokerage and M&A advisory firm representing franchise owners and independent multi-unit operators across restaurants, wellness, fitness, beauty, and pet services. Our role is not simply to introduce buyers—it is to protect value, control the process, and manage the transaction from listing through close.
Franchise Resale Requires a Specialized Business Broker
Selling a franchise business is fundamentally different from selling a non-franchise company.
A qualified franchise business broker must understand:
Franchisor approval and transfer requirements
Brand-specific buyer qualifications
Unit economics, royalty structures, and system obligations
Lease assignment and landlord coordination
SBA and conventional lender expectations
Disclosure, confidentiality, and compliance standards
Many general business brokers lack this experience. At Highwater Partners, franchise resale and M&A advisory is our core focus.
Maximum Listing Exposure Through Strategic Co-Brokerage
One of the most important—and misunderstood—advantages of working with Highwater Partners is our co-brokerage model.
Unlike many business brokerage firms that keep listings internal, we actively co-broker.
What this means for sellers:
Your franchise listing is exposed to far more qualified buyers
We leverage a national network of over 110 professional business brokers
Listings reach buyers who may already be active within your brand or category
Exposure is expanded without sacrificing control or professionalism
Co-brokering increases competition, which is one of the most effective ways to support value and deal momentum.
Buyer Vetting Remains Centralized and Disciplined
While we co-broker for exposure, we do not delegate responsibility.
Highwater Partners:
Personally vets buyers for financial capacity and experience
Screens for franchisor qualification standards
Controls communication flow
Manages offers, negotiations, and timelines
Coordinates directly with the franchisor throughout the transfer process
This ensures sellers receive maximum exposure without losing control of the transaction.
Deep Buyer Reach Across Franchise Industries
Highwater Partners maintains access to:
A proprietary database of 100,000+ qualified franchisees and private equity investors
Multi-unit operators actively expanding across categories
Buyers transitioning between restaurants, wellness, fitness, beauty, and pet services
Strategic buyers seeking platform and portfolio acquisitions
Because we operate across multiple franchise sectors, we routinely connect sellers with cross-industry buyers—operators who already understand franchise systems and are actively deploying capital.
Institutional-Quality Valuation and Deal Preparation
Pricing a franchise correctly is one of the most critical factors in achieving a successful sale.
We apply:
Normalized SDE and EBITDA analysis
Brand-specific valuation benchmarks
Lease and real estate review
Labor, margin, and cash flow sustainability analysis
Buyer and lender defensibility standards
Our valuation process is designed to withstand scrutiny from:
Sophisticated buyers
Franchisors
SBA and conventional lenders
This reduces renegotiation risk and increases closing probability.
End-to-End Transaction Management
Highwater Partners manages the transaction from initial strategy through closing, including:
Confidential marketing and buyer outreach
Offer structuring and negotiation
Buyer qualification and franchisor coordination
Lender, CPA, and attorney communication
Timeline management and issue resolution
Sellers benefit from one centralized advisory team overseeing the entire process.
Why Franchise Owners Choose Highwater Partners
Franchise owners work with Highwater Partners because we offer:
Elite business brokers with deep franchise and M&A experience
National exposure through strategic co-brokerage
Disciplined buyer vetting and transaction control
Direct franchisor coordination
Cross-industry buyer access
A professional, execution-focused advisory approach
We do not operate as a volume-driven brokerage. We operate as a transaction-focused advisory firm.
Who We Represent
We represent:
Single-unit franchise owners
Independent multi-unit operators
Regional franchise groups
Select non-public franchisors and emerging franchise systems
Established brands within categories such as:
Restaurants and hospitality
Wellness and massage
Fitness and boutique studios
Beauty and aesthetics
Pet services
Considering Selling Your Franchise Business?
If you are searching for:
A business broker to sell your franchise
A restaurant business broker
A franchise resale advisor
A firm that offers maximum listing exposure with disciplined execution
Then it is time to speak with Highwater Partners.
Speak with a Franchise Business Broker
Highwater Partners
National Business Brokerage & Franchise M&A Advisory
Call: 714.330.9999




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