Selling an Anytime Fitness Franchise

Fitness Franchise Resale & M&A Advisory for Anytime Fitness Owners

By Mercedes Shaffer, Managing Director | Highwater Partners

Selling an Anytime Fitness franchise is a highly specialized transaction that requires fitness-industry expertise, disciplined valuation, and national buyer exposure. As one of the largest and most recognized 24/7 gym franchise systems in the world, Anytime Fitness resales are closely evaluated by buyers, lenders, landlords, and the franchisor. Experienced M&A representation is essential to protect value, manage approvals, and execute a successful transaction.

At Highwater Partners, we specialize in franchise resale and M&A advisory across fitness, wellness, health, and lifestyle sectors, representing Anytime Fitness franchise owners nationwide. We advise owners on single-club sales, multi-unit portfolio exits, and strategic divestitures, delivering a professional, highly structured process designed to maximize value and reduce execution risk.

True to our name, Highwater Partners serves clients at the highest level, combining disciplined execution with senior-level advisory and deep respect for the responsibility of representing an owner’s business.

Why Selling an Anytime Fitness Franchise Requires Specialized M&A Expertise

Anytime Fitness franchise resales involve category-specific and operational considerations, including:

• Franchisor approval and formal transfer requirements

• Buyer net worth, liquidity, and fitness or multi-unit operating experience

• 24/7 access model, staffing efficiency, and security systems

• Membership revenue stability, retention, and churn analysis

• Equipment ownership, maintenance, and refresh cycles

• Lease assignment, landlord consent, and neighborhood retail or freestanding real estate

These factors directly affect valuation credibility, buyer qualification, financing, and transaction timelines. A general business broker may understand small businesses—but a fitness franchise M&A advisor understands Anytime Fitness.

How Anytime Fitness Franchises Are Valued

Highwater Partners is a national business brokerage and M&A advisory firm representing franchise owners across restaurants, wellness, fitness, beauty, and pet services. Led by a team of elite business brokers and franchise M&A professionals, the firm provides maximum listing exposure, disciplined valuation, and transaction management at the highest level.

Anytime Fitness franchise valuations are driven by recurring membership revenue, operating leverage, and location stability, not gross revenue alone.

Key valuation considerations include:

• Seller’s Discretionary Earnings (SDE) or EBITDA

• Active membership count and retention trends

• Labor model efficiency and staffing costs

• Equipment depreciation, ownership structure, and capex needs

• Lease terms, rent ratios, and remaining option periods

• Owner involvement versus manager-led club operations

• Brand compliance and anticipated reinvestment

At Highwater Partners, we apply M&A-grade financial normalization and valuation methodologies, ensuring the business is positioned credibly for qualified buyers and lenders.

Who Is Buying Anytime Fitness Franchises Today

Active buyers for Anytime Fitness franchises include:

• Existing Anytime Fitness franchisees expanding regionally

• Multi-unit gym and fitness operators

• Private equity–backed fitness platforms

• Strategic buyers building diversified health, wellness, and lifestyle portfolios

Importantly, Highwater Partners represents buyers across multiple franchise sectors, including restaurants, fitness, yoga, health and wellness, beauty, massage, and pet services. This cross-sector reach allows us to identify well-capitalized operators diversifying into fitness concepts.

National Exposure, Executed at the Highest Level

Highwater Partners delivers broad, national exposure through:

• A proprietary database of 100,000+ qualified franchisees, fitness operators, and private equity investors

• A nationwide network of 110+ professional business brokers across the United States

• Cross-industry buyer outreach spanning restaurant, fitness, yoga, wellness, beauty, massage, and pet service sectors

• Professionally prepared marketing materials built for serious acquirers

Our approach delivers maximum listing exposure while maintaining discretion and professionalism appropriate for gym and fitness transactions.

Why Anytime Fitness Franchise Owners Choose Highwater Partners

Franchise owners choose Highwater Partners because we provide:

• Top-tier professionals with deep fitness and franchise M&A experience

• Brand-specific Anytime Fitness resale expertise

• Institutional-quality valuation and transaction preparation

• Access to buyers across multiple franchise industries

• A service standard rooted in operating at the highest level

• Professional, discreet representation from start to close

We are trusted advisors to Anytime Fitness franchise owners who value execution, integrity, and results.

Our Anytime Fitness Franchise Resale Process

1. Confidential valuation and exit strategy planning

2. Professional CIM and fitness-focused deal preparation

3. National and cross-sector buyer exposure

4. Buyer qualification and franchisor coordination

5. Offer negotiation and transaction structuring

6. Transaction management through closing

Each step is designed to protect value, reduce execution risk, and respect the responsibility of representing your business.

When Is the Right Time to Sell an Anytime Fitness Franchise?

The strongest outcomes typically occur when:

• Membership revenue is stable or growing

• Churn is controlled and predictable

• Equipment and facilities are well maintained

• Financials are clean and defensible

• Lease terms support buyer financing

• Buyer demand in the fitness sector is active

Preparation and representation often matter as much as timing.

Speak with a Fitness Franchise M&A Advisor

If you are considering selling your Anytime Fitness franchise—now or in the future—begin with a confidential consultation.

Mercedes Shaffer

Managing Director | Highwater Partners

Call or text: 714.330.9999