Selling a Crumbl Franchise

Franchise Resale & M&A Advisory for Crumbl Franchise Owners

By Mercedes Shaffer, Managing Director | Highwater Partners

Selling a Crumbl franchise is a highly specialized transaction that requires brand-specific expertise, disciplined valuation, and national buyer exposure. As one of the fastest-growing dessert franchises in the country, Crumbl attracts significant buyer interest—but franchise resales are closely reviewed by buyers, lenders, landlords, and the franchisor. Experienced M&A representation is essential to protect value and execute a successful transaction.

At Highwater Partners, we specialize in franchise resale and M&A advisory for franchise owners, representing Crumbl franchisees across the United States. We advise owners on single-unit sales, multi-unit portfolio exits, and strategic divestitures, delivering a professional, highly structured process designed to maximize value and ensure transaction certainty.

True to our name, Highwater Partners serves clients at the highest level, combining disciplined execution with senior-level advisory and deep respect for the significance of each franchise owner’s business.

Why Selling a Crumbl Franchise Requires Specialized M&A Expertise

Crumbl franchise resales involve unique system and operational considerations, including:

• Franchisor approval and formal transfer requirements

• Buyer net worth, liquidity, and operational experience standards

• Brand compliance reviews tied to store design, technology, and marketing

• Lease assignment, landlord consent, and retail site economics

• Evaluation of labor model, weekly menu execution, and operating systems

These factors directly affect valuation credibility, buyer qualification, financing, and deal timelines. A general business broker may understand restaurants—but a franchise M&A advisor understands Crumbl.

How Crumbl Franchises Are Valued

Crumbl franchise valuations are driven by cash flow durability, unit-level performance, and transferability, not gross sales alone.

Key valuation considerations include:

• Seller’s Discretionary Earnings (SDE) or EBITDA

• Trailing twelve-month and historical financial performance

• Labor efficiency and cost controls

• Lease terms, rent ratios, and remaining option periods

• Owner involvement versus manager-run operations

• Brand compliance and anticipated capital expenditures

At Highwater Partners, we apply M&A-grade financial normalization and valuation methodologies, ensuring the business is positioned credibly for sophisticated buyers and lenders.

Who Is Buying Crumbl Franchises Today

Active buyers for Crumbl franchises include:

• Existing Crumbl franchisees expanding territory

• Multi-unit, multi-brand dessert and QSR operators

• Private equity–backed franchise platforms

• Strategic buyers seeking high-growth, consumer-driven concepts

Through maximum listing exposure and targeted outreach, we ensure sellers reach the most qualified and motivated buyers nationwide.

National Exposure, Executed at the Highest Level

Highwater Partners is a national business brokerage and M&A advisory firm representing franchise owners and independent multi-unit operators across restaurants, wellness, fitness, beauty, and pet services. Led by a team of elite business brokers and franchise M&A professionals, the firm delivers maximum listing exposure, disciplined valuation, and transaction management at the highest level.

Highwater Partners delivers broad, national exposure through:

• A proprietary database of 100,000+ qualified franchisees and private equity investors

• A nationwide network of 110+ professional business brokers across the United States

• Direct outreach to active, brand-aligned buyers

• Professionally prepared marketing materials built for serious acquirers

Our approach balances maximum exposure with disciplined execution, ensuring sellers receive both attention and professionalism at the highest level.

Why Crumbl Franchise Owners Choose Highwater Partners

Franchise owners choose Highwater Partners because we provide:

• Top-tier professionals with deep franchise and M&A experience

• Brand-specific Crumbl resale expertise

• Institutional-quality valuation and deal preparation

• National buyer reach supported by a disciplined process

• A service standard rooted in operating at the highest level

• Professional, discreet representation from start to close

We are trusted advisors for franchise owners who value execution, integrity, and results.

Our Crumbl Franchise Resale Process

1. Confidential valuation and strategic exit planning

2. Professional CIM and transaction preparation

3. National buyer exposure and targeted outreach

4. Buyer qualification and franchisor coordination

5. Offer negotiation and deal structuring

6. Transaction management through closing

Every step is designed to protect value, reduce execution risk, and respect the responsibility of representing your business.

When Is the Right Time to Sell a Crumbl Franchise?

The strongest outcomes typically occur when:

• Cash flow is stable or improving

• Financials are clean and defensible

• Lease terms support buyer financing

• Management systems are in place

• Buyer demand is active

Preparation and representation often matter as much as timing.

Speak with a Franchise M&A Advisor

If you are considering selling your Crumbl franchise—now or in the future—begin with a confidential consultation.

Mercedes Shaffer

Managing Director | Highwater Partners

Call or text: 714.330.9999